Hello, I'm
Mor Sofer.
London · Growth · Music
London · Growth · Music
About
I'm Mor, a growth marketing specialist based in London. I've worked with tens of brands, helping them find their audiences, sharpen their messages, and scale what works.
Outside of work I'm a musician, a dog dad to Chuchi, and someone who thinks too much about why people believe what they believe.
Work
Writing
Thoughts
"Most people optimise for looking right. A few optimise for being right. The gap between those two strategies is where interesting things live."
On conviction
"Attention is the resource everyone's fighting for and the one thing everyone's reluctant to spend on what actually matters."
On attention
Book a call
Pick a slot that works for you. 25 minutes, no agenda required.